Rolex Resale Fight Tests Limits of Trademark Power in the Luxury Watch Market

A case over allegedly counterfeit Rolex watches is raising questions about how far companies can go to control resale markets and police the appearance of their products in the secondary luxury space. In a lawsuit filed in federal court in California, Rolex Watch.

https://www.thefashionlaw.com/rolex-resale-fight-tests-limits-of-trademark-power-in-the-luxury-watch-market/