Just ignore Farage, Johnson tells Tories

Boris Johnson has said that the best strategy to counter Nigel Farage is to ignore him. Speaking to the Swiss magazine Weltwoche in Milan, the former prime minister pointed out that, when he was leading the Conservatives, the Brexit Party – which changed its name to Reform UK in 2021 – was at “zero per cent” in the polls.

https://www.telegraph.co.uk/politics/2025/07/04/just-ignore-nigel-farage-boris-johnson-tells-tories/